From 14 to 16 March 2017, Latvia will be attending the London Book Fair with its national exhibition stand and various topical events. This year's international London Book Fair is especially significant for Latvia since on the final day of the fair, 16th March, Poland will be handing the title of Market Focus over to Latvia, Lithuania and Estonia in a ceremony attended by ambassadors of all three Baltic States. To honour this occasion, several topical events will be held already this year in London, therefore Latvia has created the #iamintrovert campaign as a special introductory theme in preparation for the London Book Fair 2018.
The creative director of the publicity campaign, Una Rozenbauma, explains it was designed to emphasise the rich inner worlds of Latvian authors due to which our writers are able to create works of high literary merit. “The world is the perfect place for extroverts. For the kind of people that know how to start a relaxed conversation with a stranger, perform in front of an audience, say something kind about themselves, or hug someone for no reason at all. But we are different. Latvians can feel deeply confused when kissed on both cheeks. Or when suddenly talked to on public transport. Should you compliment a Latvian, they will turn red-white-red. Latvia is one of the world's most introvert nations. And so are our writers, of course. And we are proud of it. We allow our books speak for us since literature is the perfect world for introverts,” the creators of the campaign points out.
See the agenda here.